5th Semester


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 Advertising: Principles and Practice | Moriarty Wells | Pearson Education -13%

Advertising: Principles and Practice | Moriarty Wells | Pearson Education

For Introductory courses in Advertising, offered in marketing, Journalism and Communication depart..

Rs. 749.00 Rs. 652.00

 Consumer behaviour and marketing action	| Henry Assael -20% Out Of Stock

Consumer behaviour and marketing action | Henry Assael

In today's business world, a better understanding of consumer needs is essential to drive marketin..

Rs. 365.00 Rs. 292.00

 Dynamics of Entrepreneurial Development & Management |Vasant Desai | Himalaya Publishing House		-30%

Dynamics of Entrepreneurial Development & Management |Vasant Desai | Himalaya Publishing House

The concept of `Entrepreneurial Studies` has appreciably changed in nature and content over the year..

Rs. 500.00 Rs. 350.00

 Entrepreneurship Development | Poornima. M. Charantimath |Small Business Enterprises |Pearson Education	-30%

Entrepreneurship Development | Poornima. M. Charantimath |Small Business Enterprises |Pearson Education

Explains the choice of technology and equipment, man, machine and materials management, PERT and CPM..

Rs. 500.00 Rs. 350.00

 Entrepreneurship Development |S.S.Khanka |S.Chand & Co.		-20%

Entrepreneurship Development |S.S.Khanka |S.Chand & Co.

Deals with the factors affecting entrepreneurial growth, project appraisal, government policy for sm..

Rs. 575.00 Rs. 460.00