Marketing Management: A South Asian Perspective is a highly informative book on marketing from the S..
Rs. 875.00 Rs. 350.00
This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Cas..
Rs. 375.00 Rs. 320.00
This book applies marketing thinking to the complete spectrum of marketing: core concept & impor..
Rs. 445.00 Rs. 380.00
Introduction to MarketingEconomic Development and Marketing ManagementThe Marketing EnvironmentThe M..
Rs. 425.00 Rs. 365.00
Contents:1. Conceptualisation2. Marketing Management Process3. Consumer Behaviour4. Marketing ..
Rs. 410.00 Rs. 330.00
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Marketing Management 5th Edition is a comprehensive book on marketing for management students a..
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes inc..
Rs. 525.00 Rs. 475.00
A marketing management course shouldn't be treated like a principles class. And, an upper-level text..
The comprehensive, classic principles text organized around an innovative customer-value and custome..
Rs. 800.00 Rs. 560.00