Marketing Management: A South Asian Perspective is a highly informative book on marketing from the South Asian standpoint. The revised edition of the book has many new key features that make the book a must-read for those in the marketing field.Summary Of The BookMarketing Management is regarded as ..
This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some fundamental ideas about the practical side of the concepts discussed therein. In addition to this, many examples picked out from the current Indian marketing scenario are..
This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of market segmentation, and global marketing.This book focuses on the practical ..
Introduction to MarketingEconomic Development and Marketing ManagementThe Marketing EnvironmentThe Marketing Mix The Marketing OrganizationPlanning of Marketing OperationsMarketing-Strategic Planning ProcessCompetitive AdvantageMarket-Segmentation, targeting and PositioningConsumer BehaviourPro..
Marketing Management 5th Edition is a comprehensive book on marketing for management students and professionals. The book comprises of chapters on global and Indian marketing environment, marketing strategy, analyzing consumers and selecting markets, pricing and promotion, and conceiving and ma..
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management.Core FeaturesStructure :Six parts with 20 chaptersObjective: Mak..