Marketing Management (M)


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Fundamentals of Marketing, Wiliam J Stanton, McGraw Hill -20%

Fundamentals of Marketing, Wiliam J Stanton, McGraw Hill

This text provides coverage of the managerial approach to marketing fundamentals, stressing the impo..

Rs. 1,050.00 Rs. 840.00

Marketing Management Text & Cases, Rajagopal, Vikas Publishing House -20%

Marketing Management Text & Cases, Rajagopal, Vikas Publishing House

 Contents:1. Conceptualisation2. Marketing Management Process3. Consumer Behaviour4. Marketing ..

Rs. 410.00 Rs. 330.00

Marketing Management, Michael R Czinkota, Vikas Publishing House

A marketing management course shouldn't be treated like a principles class. And, an upper-level text..

Rs. 700.00

Principles of Marketing, Philip Kotler, Prentice Hall -30%

Principles of Marketing, Philip Kotler, Prentice Hall

The comprehensive, classic principles text organized around an innovative customer-value and custome..

Rs. 800.00 Rs. 560.00