Marketing Management (M)
This text provides coverage of the managerial approach to marketing fundamentals, stressing the impo..
Rs. 1,050.00 Rs. 840.00
Contents:1. Conceptualisation2. Marketing Management Process3. Consumer Behaviour4. Marketing ..
Rs. 410.00 Rs. 330.00
A marketing management course shouldn't be treated like a principles class. And, an upper-level text..
The comprehensive, classic principles text organized around an innovative customer-value and custome..
Rs. 800.00 Rs. 560.00